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Will integrate the Origines-parfums e-commerce platform into its strategy.
July 1, 2020
By: Happi Staff
Interparfums SA (IPSA) has signed a strategic agreement and equity investment with Divabox, owner of the Origines-parfums e-commerce platform for beauty products, under which IPSA will acquire 25% of Divabox’s capital through a reserved capital increase. As a website of reference for all selective fragrance brands, Origines-parfums is a key French player in the online beauty market recognized for its customer relationship expertise. For IPSA, this agreement will enhance the introduction of d...
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